By Emma Le Grand, PCA Marketing & Communications Manager
If you’re part of a Pony Club family and also run a business in the equestrian industry, or something closely connected to it, this might be relevant to you.
A lot of what we share across Pony Club Australia is focused on education, practical information and supporting our members in their day-to-day involvement with horses. From time to time, that also includes relevant products, services and organisations that can genuinely add something useful to that experience.
There are a few different ways businesses can be involved, depending on what suits.
For those looking to support Pony Club more broadly, sponsorship offers a way to be associated with the people and values at the heart of our community. This includes opportunities such as the PCA Annual Awards, where businesses can support specific award categories and be recognised across announcements, presentations and year-round acknowledgements.
For businesses wanting to promote a product, service or event more directly, there are also a range of advertising options across our channels.
Within our e-newsletter, this includes Sponsor Spotlight placements or more dedicated features for specific campaigns.
On social media, businesses can be featured through Sponsor Spotlight posts or supported content that sits naturally within what we already share.
Across our website, there are a number of placement options on key pages such as membership information, the national calendar, and news and event content, as well as opportunities for guest blog contributions that share knowledge or expertise with members.
We also offer more tailored options, such as solus e-newsletters paired with a supporting article, for businesses wanting to communicate something more in-depth.
For example, Endurance NSW has recently taken a position on the National Calendar page using an animated graphic, which is a simple way to stay visible to members planning their year.
What’s important to understand is that this isn’t about pushing promotions or discounts. Anything we include needs to sit comfortably within Pony Club content and offer something of value to our members, whether that’s useful information, relevant products, or practical insights they can apply.
Our members trust Pony Club, and we take that responsibility seriously.
If you have a business that fits within the Pony Club space and would like to learn more, feel free to get in touch at marketing@ponyclubaustralia.com.au .
Have something to share?
We love seeing what’s happening across the Pony Club community.
If your club, zone or state has an achievement, milestone or story worth sharing, send it through. That might be competition results, member achievements or something positive happening at your club.
Email a short summary and a few good photos to marketing@ponyclubaustralia.com.au
And to all our members and families, we wish you a safe and happy Easter.
